As we take a break from attending IBC this year, we'd like to acknowledge the innovative efforts of our partners and friends in the industry. One company that's certainly making waves is XroadMedia.

It’s exciting to see them continuing to push the boundaries of personalized content discovery and recommendations. At IBC this year, they’ll be unveiling a range of advanced features that promise to enhance user experiences across different platforms.

One notable development is their integration of AI-powered natural language processing (NLP) and conversational voice search. This enables XroadMedia’s solution to create emotionally relatable row titles that address users and tailor content recommendations just for them. We appreciate the attention they’ve given to ensuring scalability and efficiency, while also empowering editorial teams with control over generated title options.

We’re particularly intrigued by their new use cases designed specifically for sports enthusiasts and social media trends integration! This has immense potential to revolutionize content discovery and engagement across different platforms. Additionally, their enhanced analytics suite provides actionable insights on key performance indicators like time to first playback, return visits, and effective catalog size for entire audiences or defined customer segments.

Adolf Proidl, Chief Executive Officer at XroadMedia, comments: “We’re committed to staying ahead of the curve by working closely with our partners and customers. We believe that by listening to their needs and priorities, we can continue to provide them with the best possible tools for success.”

We’re happy that RapidStream can offer our customers event better recommendations in the future through our friends at XroadMedia.

If you have a chance to visit XroadMedia at IBC on stand 5.B23 this year, please do say hello!