More than six minutes are spent by approximately 67% of European viewers searching for content that is suitable for them. Twelve percent even need more than 15 minutes to find it, according to Tanno Krauß at ADZINE.

Given these numbers, it’s only natural to ensure that the viewers don’t get frustrated and turn off again because they are being bombarded with too much or too long advertising.

An ad break should not last longer than two minutes, ads should not be repeated too frequently, and similar lengths should apply for ad blocks, writes Krauß. For more details, see his article:

Content-Auswahl beim Streaming: Die Zuschauer schauen in die Röhre

Of course, these parameters may vary depending on the target audience of each channel; however, they should be kept in mind.

Hopefully, the solutions used will also allow for such detailed configurations. If not, a RapidStream integration can provide a solution.

In our RapidStream panel, we can actually influence all these important parameters, configure a minimum length for ad blocks, and determine how frequently ads are played.

What’s even more important is our Frequency Capping feature. With this feature, we prevent individual ads from being played too often and increase the variety of ad blocks. Those who use our comprehensive Ad Rules and Filter options can also personalize the displayed advertising to a great extent.

All of this can be achieved with just a few clicks and without programming knowledge.

With that we can achieve exactly what Tanno Krauß is so right about defining as important: an increase in viewer satisfaction and brand recognition for those running the advertisements.

You can try it out by signing up for free! And if you have questions, we’re happy to help.