Switching from subscription-based models to free streaming platforms has changed the way companies think about their mission. Instead of offering a broad range of content to appeal to a large audience, they now focus on keeping individual users engaged for as long as possible. The primary goal is to make the user experience as personalized and convenient as possible.

To achieve this, companies have invested heavily in improving the user experience by making it easier to discover content and providing personalized recommendations. They have also implemented features like starting playback from where the user left off, making it more convenient to continue watching.

The renewed focus on engagement brings streaming services back to the roots of television, where viewers are presented with something to watch and exposed to advertising. Streaming companies have realized that personalized recommendations are more effective at keeping users engaged than broad content offerings. By analyzing user data, they can provide more accurate recommendations that cater to each individual’s tastes and preferences. And with our Ad Mediation service, the setup of such a system just got way easier.

The shift towards engagement also benefits advertisers, as they can target specific users with relevant ads. Advertisers can also track engagement metrics and adjust their campaigns to optimize user engagement.

In conclusion, the shift from subscription-based models to free streaming platforms has changed the way streaming companies think about their mission. Instead of offering a broad range of content, they now focus on keeping individual users engaged for as long as possible. By investing in user experience and personalized recommendations, companies can keep users engaged and provide a more targeted advertising experience. The future of streaming looks bright as companies continue to innovate and adapt to changing user preferences.