A recent study from Yahoo, Omnicom Media Group, and Amplified Intelligence has revealed that connected TV (CTV) commercials deliver more attention than other forms of digital video advertising.

9.7 Active Attention Seconds: CTV Commercials Take the Lead

On average, CTV ads garnered an impressive 9.7 active attention seconds – a staggering eight times more than mobile ads and 16 times more than desktops, writes Jon Lafayette. This is due in part to the nature of CTV devices, where the ad takes up most of the screen, reducing distractions from other content.

The Power of Personalized Ads: Taking it to the Next Level

But here’s the exciting part: with personalized ads delivered through RapidStream, you can further increase consumer attention and engagement. By tailoring your messages to individual viewers’ preferences and interests, you can create a more immersive experience that resonates deeply with them.

Enhanced Business Outcomes: The Result of Increased Attention

The study also shows that higher attention levels contribute to better business outcomes. With CTV commercials delivering 26% higher purchase intent on mobile, 13% on desktops, you could add an additional boost from RapidStream’s possibilities to personalized ads, which can lead to significant improvements in sales conversions.

Make the Most of Connected TV Advertising with RapidStream

Don’t just rely on CTV commercials to deliver attention – take it to the next level with RapidStream. Our platform allows you to:

• Deliver highly targeted and personalized ads
• Maximize consumer engagement through context-relevant messaging
• Boost business outcomes by leveraging increased attention and interest

Unlock the Full Potential of Your Advertising Efforts

By combining CTV commercials’ inherent strengths with RapidStream’s capabilities, you can create a winning formula for maximum attention and return on investment. Don’t miss out on this opportunity to transform your advertising strategy – get in touch with us today!